This book was recommended to me by a group of highly successful entrepreneurs from the Team. All the books they have recommended have helped me, I hope they can help you out as well. What is the Entrepreneurial Myth?
It is the assumption that an individual who understands the technical work of industry can successfully run a business that does that technical work. This is the reason Michael Gerber gives for the high failure rate of small businesses.
The beginning of the book talks about the reality in business; that most small businesses are not started by entrepreneurs, but rather by people that just want to do their profession without having a boss. These people lack, as Gerber puts it, the "Entrepreneurial Perspective." That is, it's not the commodity or work itself that is important. What's important is the business; how it looks, acts, and does what it is intended to do.
The book goes on to describe the Turn-Key Revolution. This is based on franchising models of having a systematic way of running the business. Gerber encourages people to work on their business, not just in their business. This section of the book is really helpful for anyone with a small business. The author describes in detail how to go about working on your business to be able to make it run smoothly, even when you are not there.
In the last chapters of the book there is a section on marketing and sales that is very eye opening and thought provoking. I would recommend anyone in business or sales should read this section in particular. This book really challenges your thinking about how to make a business successful. I really recommend the entire book for for anyone in business or thinking about owning a business. -Paul
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